More info about the programme
This unique course is offered exclusively by Albeda and is the only one of it’s kind in the Netherlands. With the multilingual International event and marketing studies programme you have the best of both worlds of international events and marketing. At Albeda you will become capable of creating a unique customer experience. You will learn how to combine online marketing and live business events. The result: live-hybride events uniquely positioned to support a sustainable environmental impact, while reaching a more diverse audience with an increasingly accessible & sustainable online platform.
Are you ready to improve your English and produce most of your assignments in this language? Are you ready to inspire a social following through influencer marketing and brand building? Learn how to create online marketing- and events experiences for corporate, business, customers and employees in a social media oriented marketing strategy as well as traditional channels.
The tools for success covered during our course include:
- Principles of international business marketing, event management & research.
- Creative practice in event design (in-person and online.
- Digital futures for events & events marketing.
- Sustainable procurement & practice.
- Basic marketing strategy, online event design, and incorporated IT skills.
- Effective planning and scheduling.
- Steps for success not stress.
This is what you can expect during the programme year by year:
Year 1: Experience
Already in the first year you will participate in projects covering the four modules:
- The organization;
- Marketing and business events;
- Partner in public events;
- Global events.
Throughout the first year you learn about the fundamentals of online marketing and event organisation, sustainability and personal development. To take advantage of the beautiful weather your first internship will begin immediately after the last module. You will return to school in the autumn already seasoned with professional experience and personal branding skills!
Year 2: Empowerment
Your second-year curriculum will give you the tools to enhance the reach and scope of your marketing and event strategy. You will learn about creative conceptualizing, branding and broadcasting as well as techniques to be applied as a live-online social media influencer.
Year 3: Entrepreneurship employability
In your third and final academic year you will apply new technology for your employer or to your own enterprise! The last two modules will find you happily working at your final internship. This will set the stage for your grand entrance into the professional world of international marketing and event management. You’ll be ready to be an excellent employee or as an excellent entrepreneur!
Collaboration with partners
We collaborate with multiple partners in the international event management industry, such as KLM Golf, ABN AMRO, Lowlands, Nationale Nederlanden, Rotterdam marathon, Venture Café, Tribe Company, House of Esports, H20 Esports Campus, Luxor Theater, Ahoy conference centre and of course the local government of Rotterdam.